Ident initial ideas

IDENT 1- 2D Animation

My first 2D animation idea starts with a black screen and then a line will go across the screen much like a heart rate monitor line. But only children will appear as the spikes and it will be school children playing and laughing. This means that everything will be an outline and largely the screen will be black. In terms of the audio i will start silent and then have the beep like on the monitors, as the children start to form the beep will fade out and the sounds of laughing and children playing will fade in. Whilst the idea is simple and there is no real shocking start or ending i think the very fact that everyone's TV will be black and will just see these children playing as an outline will engage the audience by itself. Of course as the children are playing and are happy it does relate back to the lunch times of school more for the younger years 7,8 & 9 when in the lower school playground.

IDENT 2- 2D Animation

For my second idea, i took inspiration from the School Of Rock film, my logo will turn into a cartoon animation where the head of the knight will come alive and try to abttle a dragon, it would then cut to various parts of the logo in close ups eg the ribbons, the windmill etc. The audio would consist of that old style classic rock music, or some dance/house music because they are the types of genres that would suit the animation as opposed to grime, or rap etc. 

IDENT 3- 3D Animation

For my first idea of a 3D animation ident i would start off with the camera high up in the sky which would track down to see the school pop up. We would then continue to track through the main entrance of the school and through the hall ways where students would be lining up ready to go into class. It would be set during the day, so in terms of lighting it would be natural and bright. For the audio i wanted it to be similar music to the BBC 3 ident with the world, but instead of some of the audio being the cars, I would use the students voices as they are talking and messing around in the corridor.

IDENT 4- 3D Animation

For my second idea for a 3D animation ident i would have a student being sent to withdrawal, they would storm out of class and angrily walk down to withdrawal but when they got to the door they would freeze in shock as the teacher would be our logo supervising withdrawal for that lesson. In terms of audio i would start with the shouting between the teacher and student, but i would then change it o some more silly music to lighten the mood of the ident. For the camera i would start by having some quick cuts between the teacher and student and show the student storming out, but i would hold the camera in a long shot as the student looks through to see the logo.  

IDENT 5- Stop Motion Animation

My first idea will consist of a student writing ferociously as they come to the end of their test/essay, then the student will drop their pen in exhaustion. I want the setting to be a typical exam hall but they will be a single person by themselves, the lighting will all be natural and the only props i would need would be a pen ad paper. For the audio i want to start off by having a a clock ticking really loud, but that will fade out as we capture the sweat of the students head and the pen dropping the sounds will be the audio but in a slow motion type style. I aim to have the camera moving very quickly we will start in a long shot and move swiftly to a close up starting from his forehead to the pen dropping to which the log will come in. In terms of branding and purpose it will really appeal to the target audience as everyone has felt like that in the exam hall, when students are struggling to finish. If its relate-able then the audience will be really engaged.

IDENT 6- Stop Motion Animation

For my second stop motion idea i will have someone part of the basketball team score a 3 pointer, they will shoot instantly and then walk out with the lights going off. The player will be by themselves throughout the ident, and the camera will stay in a long shot as the player shoots and walks off, and the last shot will be of an empty hall with the lights gone out. I think this will also appeal to the target audience as most students in secondary school played some sort of sport and everyone can relate to the hard work of training to be apart of the school team.