Branding
In terms of branding for this logo i have taken Chadwell's logo and revamped it, intentionally adding this old theme to it, almost makes it more fresh and new as there is a lot of detail within it. I wanted the younger target audience to become engaged with the detail of my logo as opposed to designing a logo that is the more conventional, comic/animated logo.
Typography
For typography i decided to have it as the banner at the bottom, of course it is important for the name of the channel to be clear and bold but i also wanted to really emphasise the logo first and then the space underneath for the name would have a lot of clear space, where it could also stand out. I didnt want to have the typography in any cursive or certain style of text, instead ive gone with a more simple option which i think highlights it well as the logo is busy at the top.
Imagery
I wanted the imagery to be quite different, i wanted it to stand out among others and by styling my logo in an old fashioned way continues to still revamp the original Chadwell Heath logo. I decided that i didnt want to try and finely tailor to our target audience by designing something that not only related to school but also try and make it look as youthful as possible. Instead i decided to allow the detail speak for itself and let it have its own style which would relate back to our audience in standing out and being different.
Limitations of technology
Of course this logo will be harder to create on software then it was to design hand drawn, but i feel that the only really hard and tricky bit would be the ribbons that fly off it. It is not a simple design but if enough time is put into it then it can look like the hand drawn one. In terms of colour it is largely black and white apart from the ribbons that will be solid colours and the knights head which will only be a light shade of grey anyway.
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