Identity
Idents main purpose is to portray the channels ethos in a very small video, and small space of time. In this case, E4 use a character that represents E4's target audience and put him in certain situations that are relate-able to everyday life, but they have a unique twist to them. The idents always denote something a little bit different, for example the name of the cafe and what they sell, or the actions/features that the people portray on the caravan site (the old man spray painting at .) The music also denotes a more 'cheesy' theme as it is either typical dance music in the caravan ident which is associated with younger people. E4 try to connote to the audience how they are not for everyone. They dont want to be identified with everyone, but rather they have specific audience, which is the younger adults/ older teenagers. They want to be publicised as a unique channel that doesn't cater for everyone. It seems that the everyday situations such as the bus stop ident, is not the main focus, but rather it is the types of people and the actions that they are ding, eg the man running at the end at (0:26) or the older couple at (0:10)
Branding
Through an ident we are able to see the branding of a channel this can be achieved through the style and the themes that the ident creates and wants to portray about the channel. For Eden they seem focused on all the different locations that are almost surreal. Its almost that feeling that they can exhibit the impossible and the ends of the earth. Within each ident the person is always in amazement by their surroundings and the locations that they find themselves in at (0:05), we also see visually in the editing that the colours are the same following what location they are in, eg the forest being green, the desert being orange and yellow. Edens idents denote a constant use of these big blocks where the people may walk on which just places them on a higher level and almost makes it seem like the location is so vast and extrodinary, at (0:12). It seems that the idents are trying to connote that they can go to these unthinkable places and exhibit the most amazing things in terms of nature. The idents aim to brand the channel as this exciting, adventurous channel that goes to all these exotic places.
Marketing
Marketing is the use of an ident to be more specific to one larger event to give it my publicity that it is being exhibited on their channel. ITV used a suite of idents to show that they are broadcasting the 2015 Rugby World Cup. ITV's idents denote children playing rugby for the Grassroots clubs, as they either train or play a match. The video is in slow motion at (0:01) which adds emphasis to the action of playing rugby this is coupled with ITV's logo almost blending in with the action at (0:04). This aims to connote how the channel wants to allow the audience to feel immeresed in the sport, and to also be able to watch it with the whole family, which is represented through the children playing in the ident. ITV would have had to pay a lot of money to broadcast the World Cup and they have created a whole suite of idents to really promote the event. ITV want to connote that they are this exciting, fresh channel that only broadcast the best programmes they also want to connote that they are one of the biggest broadcasters in the UK by covering such a big event.
Packaging
Packaging is the idea that idents can be different but maintain the same themes, and visual style that within a whole suite. The BBC's idents would represent the idea of packaging well, as they all denote different locations and actions yet they all carry a similar style and have some of the same things, to portray the channels ethos. The BBC's idents take place in many different locations eg, park, velodrome, a football pitch, but they all carry the same symbol of the circle at (0:04) to create a representation in all of the idents. Through the ident where the dogs are at the park the audience are introduced to the action very fast in a close up at (0:01) then the ident cuts to a birds eye view shot to illustrate the circle. The BBC want to connote within this suite of idents their ethos, of unity and bringing everyone around the world together. They want to show the audience that they are all about, 'the people' and everything they do is for the audience as opposed to just making money.
Re-packaging
Scheduling
Idents also carry an element of scheduling for their main, flagship TV programme. They may have spent a lot of money on a popular TV show and they want to promote that as much as possible to get a return on the money. An example would be Comedy Central and their 'Friends' ident, they payed a lot of money to broadcast the show as it was largely on channel 4 beforehand. The whole ident denotes 'Friends,' as the little box slides across to uncover the Friends logo at (0:02), then the drop down to show the Comedy Central logo at (0:04). They want to promote their new show as much as possible and an ident so simple really emphasises their new leading show just because of the screen time that they give to just showing a still image of the friends logo.
Segmentation within Scheduling
Segmentation within the scheduling is largely used by the broadcaster to warn the audience of the watershed, or any content that the audience might find offensive. An example would be Golds 'After Dark' idents. The suite of idents denote a simple animation that means nothing, but the voice-over combined with the visual presentation of the after dark watershed warning really just tells the audience that there may be offensive content being broadcasted now at (0:02). The idents are only 5 seconds long which allows the channel to present a clear warning in the quickest way possible. They dont necessarily connote anything about the channel, but the simple animation allows them to notify the audience with little disruption or meaning to the content.
Idents main purpose is to portray the channels ethos in a very small video, and small space of time. In this case, E4 use a character that represents E4's target audience and put him in certain situations that are relate-able to everyday life, but they have a unique twist to them. The idents always denote something a little bit different, for example the name of the cafe and what they sell, or the actions/features that the people portray on the caravan site (the old man spray painting at .) The music also denotes a more 'cheesy' theme as it is either typical dance music in the caravan ident which is associated with younger people. E4 try to connote to the audience how they are not for everyone. They dont want to be identified with everyone, but rather they have specific audience, which is the younger adults/ older teenagers. They want to be publicised as a unique channel that doesn't cater for everyone. It seems that the everyday situations such as the bus stop ident, is not the main focus, but rather it is the types of people and the actions that they are ding, eg the man running at the end at (0:26) or the older couple at (0:10)
Through an ident we are able to see the branding of a channel this can be achieved through the style and the themes that the ident creates and wants to portray about the channel. For Eden they seem focused on all the different locations that are almost surreal. Its almost that feeling that they can exhibit the impossible and the ends of the earth. Within each ident the person is always in amazement by their surroundings and the locations that they find themselves in at (0:05), we also see visually in the editing that the colours are the same following what location they are in, eg the forest being green, the desert being orange and yellow. Edens idents denote a constant use of these big blocks where the people may walk on which just places them on a higher level and almost makes it seem like the location is so vast and extrodinary, at (0:12). It seems that the idents are trying to connote that they can go to these unthinkable places and exhibit the most amazing things in terms of nature. The idents aim to brand the channel as this exciting, adventurous channel that goes to all these exotic places.
Marketing is the use of an ident to be more specific to one larger event to give it my publicity that it is being exhibited on their channel. ITV used a suite of idents to show that they are broadcasting the 2015 Rugby World Cup. ITV's idents denote children playing rugby for the Grassroots clubs, as they either train or play a match. The video is in slow motion at (0:01) which adds emphasis to the action of playing rugby this is coupled with ITV's logo almost blending in with the action at (0:04). This aims to connote how the channel wants to allow the audience to feel immeresed in the sport, and to also be able to watch it with the whole family, which is represented through the children playing in the ident. ITV would have had to pay a lot of money to broadcast the World Cup and they have created a whole suite of idents to really promote the event. ITV want to connote that they are this exciting, fresh channel that only broadcast the best programmes they also want to connote that they are one of the biggest broadcasters in the UK by covering such a big event. 
Packaging is the idea that idents can be different but maintain the same themes, and visual style that within a whole suite. The BBC's idents would represent the idea of packaging well, as they all denote different locations and actions yet they all carry a similar style and have some of the same things, to portray the channels ethos. The BBC's idents take place in many different locations eg, park, velodrome, a football pitch, but they all carry the same symbol of the circle at (0:04) to create a representation in all of the idents. Through the ident where the dogs are at the park the audience are introduced to the action very fast in a close up at (0:01) then the ident cuts to a birds eye view shot to illustrate the circle. The BBC want to connote within this suite of idents their ethos, of unity and bringing everyone around the world together. They want to show the audience that they are all about, 'the people' and everything they do is for the audience as opposed to just making money.
The use of idents can be re-packaged which means that the suites of idents change over time to change and re-brand the channel and their new set of ethos'. The broadcaster is able to change the idents which works as a cheaper method of promoting their new brand. An example of this would be ITV and their idents from 2004 to 2010. The 2004 idents denote a simple 3D animation to reveal their logo, at (0:04.) The idents lack any camera language or editing techniques apart from the animation itself, which lacks the excitment and size of the channel in comparison with the 2010 idents. The 2004 ident connotes more of a serious theme, and almost more business like which in comparison with the new suite of idents (2010) which now denote real acting with animation and their logo. The ident now denotes a slow motion effect along with a tracking shot following the bubbles at (0:07) this not only now represents a lot more about the broadcaster, but also they can brand themselves in a much different way. The ident now connotes how the channel is more entertainment and family based, as the ident now brings excitement and engagement from the audience. We can see the re-pachklaging and re-branding that ITV have done, where in 2004 they wanted to portray themselves as a more serious channel and now in 2010 they have branded themselves as connecting more with their audience and being closer to them. 
Idents also carry an element of scheduling for their main, flagship TV programme. They may have spent a lot of money on a popular TV show and they want to promote that as much as possible to get a return on the money. An example would be Comedy Central and their 'Friends' ident, they payed a lot of money to broadcast the show as it was largely on channel 4 beforehand. The whole ident denotes 'Friends,' as the little box slides across to uncover the Friends logo at (0:02), then the drop down to show the Comedy Central logo at (0:04). They want to promote their new show as much as possible and an ident so simple really emphasises their new leading show just because of the screen time that they give to just showing a still image of the friends logo.
Segmentation within the scheduling is largely used by the broadcaster to warn the audience of the watershed, or any content that the audience might find offensive. An example would be Golds 'After Dark' idents. The suite of idents denote a simple animation that means nothing, but the voice-over combined with the visual presentation of the after dark watershed warning really just tells the audience that there may be offensive content being broadcasted now at (0:02). The idents are only 5 seconds long which allows the channel to present a clear warning in the quickest way possible. They dont necessarily connote anything about the channel, but the simple animation allows them to notify the audience with little disruption or meaning to the content. 
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